MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 16, Problem 3MA
Summary Introduction
To discuss: In what manner the Company W’s distribution and supply chain support mission and marketing strategy of the company W.
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Go to Walmart’s corporate website, corporate.walmart.com/our-storyour-business, and read about Walmart’s operations, pricing, distributioncenters, and fleet in the United States. How do the distribution centersand supply chain support Walmart’s mission and marketing strategy?
Go to Walmart’s corporate website (corporate.walmart.com/our-story/our-business) and read about Walmart’s operations,pricing, distribution centers, and fleet in the United States. How doWalmart’s distribution centers and supply chain support its mission andmarketing strategy?
Choose an organization that creates products that are sold to other businesses and uses at least two different sales channels (the organization may or may not use any intermediaries). Briefly describe the organization, its target market, its competitive situation, and the products that it produces (NOTE: If the company is very large and produces many diverse product lines, you should narrow your focus to just one division or product line of that company). Classify and describe the multi-channel distribution system for the product line and assess the appropriateness of its design in relation to its desired service output levels (e.g., lot size, waiting time, spatial convenience). Discuss the role that business-to-business e-Commerce plays in the marketing channel associated with the selected organization (e.g., eCommerce involving business-to-business transactions). Explain how the distribution system does or could operate as an integrated logistics system (i.e., use of information…
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