EBK UNDERSTANDING BUSINESS
12th Edition
ISBN: 8220106844298
Author: Nickels
Publisher: YUZU
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Question
Chapter 16, Problem 3DCS
Summary Introduction
To discuss: The selling strategy used by salesperson.
Introduction:
The strategy developed by the administration of the company to sell the product, its marketing and advertisements is known as the selling strategy.
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Check out a sample textbook solutionStudents have asked these similar questions
Imagine that you are a salesperson for one of your favorite products. Identify your product then write the seven steps you will follow in selling your product or product line. Be sure to thoroughly explain and include specific details for each step, such as the characteristics you’re looking for in prospective customers, a list of possible objections you may have to overcome, and the methods and tools you’ll use at each step.
Professional Selling.
Salespeople play three primary roles? What are they? Be succinct and provide the appropriate reference(s).
How does each type of salespeople create value? Provide at least ONE (1) real-life example to illustrate your case.
Do ethics get in the way of success in sales? Why or why not? Provide ONE (1) real-life example to illustrate your case.
This activity is important because it emphasizes the steps in the personal selling process and what actually happens in those steps
Personal selling is the face-to-face presentation and promotion of goods and services, including the salesperson's search for new prospects and follow-
up service after the sale. Effective selling is not simply a matter of persuading others to buy. In fact, it is more accurately described today as helping
others satisfy their wants and needs. The best way to understand personal selling is to go through the seven-step selling process. The selling process
varies somewhat among different goods and services, but the general idea stays the same. The goal of a salesperson is to help the buyer buy and make
sure the buyer is satisfied after the sale.
Instructions: Review each step in the selling process and match it with the appropriate activity example
Follow Up
Preapproach
Approach
Close the Sale
3
7
Prospect and
Qualify
Answer Objections
Make a
Presentation
Chapter 16 Solutions
EBK UNDERSTANDING BUSINESS
Ch. 16.2 - Prob. 16.2AQCh. 16.2 - Prob. 16.2BQCh. 16.2 - Prob. 16.2CQCh. 16.3 - Prob. 16.3AQCh. 16.3 - Prob. 16.3BQCh. 16.3 - Prob. 1TPCh. 16.3 - Prob. 2TPCh. 16.3 - Prob. 3TPCh. 16.4 - Prob. 16.4AQCh. 16.5 - Prob. 16.5AQ
Ch. 16.5 - Prob. 4TPCh. 16.5 - Prob. 5TPCh. 16.5 - Prob. 6TPCh. 16.6 - Prob. 16.6AQCh. 16.6 - Prob. 16.6BQCh. 16.6 - Prob. 7TPCh. 16.6 - Prob. 8TPCh. 16.6 - Prob. 9TPCh. 16 - Prob. 1CECh. 16 - Prob. 2CECh. 16 - Prob. 3CECh. 16 - Prob. 4CECh. 16 - Prob. 1CTCh. 16 - Prob. 2CTCh. 16 - Prob. 3CTCh. 16 - Prob. 4CTCh. 16 - Prob. 1DCSCh. 16 - Prob. 2DCSCh. 16 - Prob. 3DCSCh. 16 - Prob. 4DCSCh. 16 - Prob. 5DCSCh. 16 - Prob. 1PPTCh. 16 - Prob. 2PPTCh. 16 - Prob. 3PPTCh. 16 - Prob. 1VCCh. 16 - Prob. 2VCCh. 16 - Prob. 3VC
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