MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 14, Problem 5MA
Summary Introduction
To discuss: Whether person X has ever bought a product with higher price because of its quality and if so then describe whether it is a service or a product, and the satisfaction of person X on purchasing the product.
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Describe further the difference of Subway Fast food resto from the competition. Please also select an attribute important to the consumers (you are also a customer) and elaborate why you use this product or avail this service.
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Expound what you think is the value proposition of your chosen product or service.
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