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Are not all goods really consumer goods, depending on how you define the customer? Discuss.
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- Describe FOUR (4) options you might take if your customer believes your product did not fulfill their needs.When buying products, consumers expect certain outcomes from the purchase. What is that?Does the stand or belief of a company affect product sales? or do customers only care about pricing, brands, features, etc.
- How should manufacturers deal with consumers immediately after they make a purchase to reduce post-purchase dissonance? What are some effective actions, and from those actions, the desired effect(s) on the recent purchaser(s)?What is a price? How does the price of a productdiffer from the cost of the product to the consumer?In buying products, what do customers are actually attracted to?
- As a consumer, what are the different factors that will make you buy a certain product or item ? Explain each .Why would firms want to differentiate their products, even if “on average” consumers liked them equally well?What is a buyer persona and how can it be used to better understand the needs and preferences of a target market?
- 4. How a consumer goes through the buyer decision process when choosing a particular product/service.Select three everyday products and show how these different products might be aimed toward different market segments. Explain how the marketing mix different for each segment.. What factors influence customers' preferences for certain product categories or industries?