MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 14, Problem 11MA
Summary Introduction
To discuss: The factors, which company M must consider while fixing the market cost.
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Imagine that Microsoft has recently developed an innovative technology.Because no other firm has this technology, demand is somewhatinelastic, and therefore Microsoft has some leeway in setting its price.Discuss the factors that Microsoft should consider when setting a marketprice.
Research your company and determine their pricing on all of their products/services? Are they competitive in their pricing? Are they higher or lower than the competition? What type of pricing strategies do they use (refer to your text)? What do you feel about their pricing decisions?
The company I chose is Walmart
b. If you were concerned about low income individuals having access to water, what type
of pricing structure would you use in your municipality? Explain.
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