UNDERSTANDING BUSINESS
UNDERSTANDING BUSINESS
12th Edition
ISBN: 9781264161881
Author: Nickels
Publisher: MCG
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Chapter 13.2, Problem 13.2BQ
Summary Introduction

To determine: The way in which the manager of a vegetarian restaurant implementing the four P’s of marketing.

Introduction:

The factors that go into a marketing program, product, price, and promotion are termed as marketing mix.

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