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- The business market consists of four broad segments: producers, resellers, government, and institutions. What are they?The business market consists of four major categories of customers: producers, resellers, governments, and institutions. Explain with examples?Use Mullin's seven Domains Model to examine the Market Feasibility and Industry Feasibility of your new refined business
- What are some of the key components in whether a business operates B2B or B2C?Would you prefer conduct business with a single proprietorship or a corporation in your regular consumer interactions? Why?How can businesses adapt their customer segmentation strategies in response to changing market dynamics and competitive pressures?