UNDERSTANDING BUSINESS
12th Edition
ISBN: 9781264161881
Author: Nickels
Publisher: MCG
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 13, Problem 3CE
Summary Introduction
To discuss: The task performed, skills needed, pay, and opportunity outlook in the career.
Introduction: The content for different purposes like advertisements, blogs, or other types of marketing media is developed by a copywriter having a degree in English, journalism, or communications is generally required.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Content Audit: Propose the type of content audit you recommend be undertaken as part of the effort to improve the website, NIKE.com. Explain why this is necessary and how it will benefit the organization.
You are required to write an essay in which you explain the marketing communication planning framework.
In your essay make sure that you use integrated examples to show your understanding.
Your essay should cover the following aspects
• Introduction
• Explanation of the term marketing communication
• Why marketing communication planning is important
• The marketing communication planning framework.
• Conclusion
According to Panagopoulos & Avlonitis (2010), what does a sales strategy primarily involve?
a.
Allocating financial resources only
b.
Focusing solely on sales force management
c.
independent actions unrelated to customer values
d.
Managing customer relationships based on their value to the organization
Chapter 13 Solutions
UNDERSTANDING BUSINESS
Ch. 13.1 - Prob. 13.1AQCh. 13.2 - Prob. 13.2AQCh. 13.2 - Prob. 13.2BQCh. 13.2 - Prob. 1TPCh. 13.2 - Prob. 2TPCh. 13.2 - Prob. 3TPCh. 13.3 - Prob. 13.3AQCh. 13.4 - Prob. 4TPCh. 13.4 - Prob. 5TPCh. 13.4 - Prob. 6TP
Ch. 13.5 - Bass pro Shops offers a vast arrays of products...Ch. 13.6 - Prob. 7TPCh. 13.6 - Prob. 8TPCh. 13.6 - Prob. 9TPCh. 13.6 - Prob. 10TPCh. 13 - Prob. 1CECh. 13 - Prob. 2CECh. 13 - Prob. 3CECh. 13 - Prob. 4CECh. 13 - Prob. 1CTCh. 13 - Prob. 2CTCh. 13 - Prob. 3CTCh. 13 - Prob. 4CTCh. 13 - Prob. 1DCSCh. 13 - Prob. 2DCSCh. 13 - Prob. 3DCSCh. 13 - Prob. 4DCSCh. 13 - Prob. 5DCSCh. 13 - Prob. 1PPTCh. 13 - Prob. 2PPTCh. 13 - Prob. 3PPTCh. 13 - Prob. 4PPTCh. 13 - Prob. 1VCCh. 13 - Prob. 2VCCh. 13 - Prob. 3VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.Similar questions
- 4- The sales organization where each salesperson is assigned to a particular industry or individual customer is known as: a. Line and staff sales organization b. Customer sales organization c. Functional sales organization d. Product based sales organizationarrow_forwardIf product divisions within a company found themselves competing against each other for the same customers, this would reflect ____> A) a natural consequence of evolving technology B) a failure to establish effective SBU boundaries within the corporation C) a misalignment of advertising strategies D) a healthy means to boost performance from both divisions E) a clear sign that one division or the other should be sold offarrow_forwardDiscuss five critical role of "follow ups" to the success of a business. With pictorial evidence, show how the following roles of a salesperson should look like. a. Insurance brokerage b. An educationist C. A security officer d. The managing director e. A grocery attendant.arrow_forward
- What distinguishes inbound sales strategies from outbound ones? a. They involve seller-initiated actions. b. They operate independently of marketing strategies. c. They align with buyer actions and technology for a seamless experience. d. They primarily focus on cold calling techniques.arrow_forwardThe marketing communications mix consists of six major modes of communications. Which of the following is NOT one of these modes? Select one: a. Advertising b. Direct marketing c. Packaging d. Sales promotions e. Personal sellingarrow_forwardWhat are the merits or benefits of sales promotion? Assessment of sales promotion This should include but are not limited to the following: Discussions on merits or benefits of sales promotion Explanation on why and how sales promotions approach might be used Examples must be included.arrow_forward
- The Hofacker's model has five stages of information processing which can be used to review the effectiveness of a promotional container, or the overall page template layout on a site. Discuss the five stages of the Hofacker's model and apply them to a website or advert of your own choice. Please add a screenshot of the advertisement of your choice or website.arrow_forwardCreate one source document that would be used by my icecream company, chils and fruit (e.g. cash sales slip or sales invoice)arrow_forwardProducts and services fall into two broad classifications based on the types of consumers that use them. Which is one of these broad classes? Select one: a. supplies and services b. industrial products c. materials and parts d. specialty products Which of the following functions is NOT performed by channel members? Select one: a. Promotion b. Negotiation c. Matching d. Manufacturingarrow_forward
- In a bullet form format identify the key strengths, opportunities and threats in the company’s marketing environmentarrow_forwardWhat is the definition of marketing?Single choice. a. a philosophy that stresses customer satisfaction b. planning sales campaigns c. advertising and promotion activities d. sellingarrow_forwardIdentify a suitable presentation technique for the merchandise in your retail shop.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios