Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 13, Problem 9AMK
a)
Summary Introduction
To determine: The total cost, total revenue, and fixed cost for the given quantity.
Introduction:
Fixed cost remains the same; it does not change with the capacity of production that is the company does not change with the amount of goods or services produced. Examples of fixed cost include rent, salary, and insurance.
The total sum of amount received by the firm on the sale of goods is known as total revenue.
b)
Summary Introduction
To determine: The break-even point for the given situation.
Introduction:
Break-even point is the analysis used to show the relationship between the total cost and total revenue to determine profits at several stages of output. The break-even point occurs when total cost and total revenue are equal.
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Knowing how to use the ABC analysis, make up a list of 10 items in a stores inventory, then decide which 10 items sold at the store would constitute 80% of the revenue and create a Word document using the ABC analysis.
Multiple choice:
Which of the following statements about the interrelationships of volume and price is TRUE?
A. Price increases raise the percentage of variable costs to sales.
B. Volume increases lower the variable cost percentage.
C. Price increases reduce variable costs.
D. Volume increases raise variable costs.
M/s. Reliable Incorporates wants you to assist in pricingstrategy and ensuring how could it reach to the clients thereby wanting to increase the profitability of the business.
a. “Price is the only factor that generates revenue in marketing mix, while other factors concentrate at cost.” Understanding the fact, list down the different types of pricing strategies and select anyone pricing strategy you advise for the company with reasoning?
b. “For success of any business organization, the most important factor in marketing mix is Location, Location, Location (Place/Distribution)” Assuming the fact, list down the various methods of channel distribution strategies and advise one such strategy for M/s. Reliable Incorporates with appropriate views?
Chapter 13 Solutions
Marketing
Ch. 13.1 - Prob. 13.1LOCh. 13.1 - Prob. 13.1LRCh. 13.1 - Prob. 13.2LRCh. 13.1 - Prob. 13.3LRCh. 13.2 - Prob. 13.2LOCh. 13.2 - Prob. 13.4LRCh. 13.2 - Prob. 13.5LRCh. 13.2 - Prob. 13.6LRCh. 13.3 - Prob. 13.3LOCh. 13.4 - Prob. 13.4LO
Ch. 13.4 - What is the difference between a movement along a...Ch. 13.4 - Prob. 13.8LRCh. 13.4 - Prob. 13.9LRCh. 13.5 - Prob. 13.5LOCh. 13.5 - Prob. 13.10LRCh. 13.5 - Prob. 13.11LRCh. 13 - Prob. 1AMKCh. 13 - Prob. 2AMKCh. 13 - Prob. 3AMKCh. 13 - Prob. 4AMKCh. 13 - Prob. 5AMKCh. 13 - A student theater group at a university has...Ch. 13 - Prob. 7AMKCh. 13 - Prob. 8AMKCh. 13 - Prob. 9AMKCh. 13 - Prob. 1BYMPCh. 13 - Prob. 2BYMPCh. 13 - Prob. 3BYMPCh. 13 - Prob. 1VCCh. 13 - Prob. 2VCCh. 13 - Prob. 3VCCh. 13 - Prob. 4VCCh. 13 - Prob. 5VC
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