Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
bartleby

Concept explainers

Question
Book Icon
Chapter 13, Problem 1AMK
Summary Introduction

To discuss: The manner in which price equation applies to the purchase price of gasoline, an airline ticket, and a checking account.

Introduction:

Price equation:

Price of products and services has a direct impact on company profit, which is calculated as Purchase price=(Final price(Allowances and discounts+additional fees)).

A purchase price is the money an individual pays for goods and services. It is the basis for an individual to know the profit or loss from the product sold.

Expert Solution & Answer
Check Mark

Explanation of Solution

Price equation to calculate purchase price:

Purchase price=(Final price(Allowances and discounts+additional fees))

Price equation for the purchase price of gasoline:

Price equation(Gasoline)=Pump priceCash discount

Price equation for the purchase price of airline ticket:

Price equation(Airline ticket)=(Coach fareSeasonal offers & off-peak discount+Premium & peak time flight)

Price equation for the purchase price of checking account:

Price equation(Cheaking account)=(Service chargeDiscount for checking balance+Pre check charges)

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
1. How do you price physiological, is it low, moderate or high? please explain briefly your answer. 2. How do you price sociological, is it low, moderate or high? please explain briefly your answer. 3. How do you price psychological, is it low, moderate or high? please explain briefly your answer. 4. How do you price life-cyclical, is it low, moderate or high? please explain briefly your answer.
What is the market equilibrium price and quantity ? Typed and correct answer please.
Demonstrate the steps to solve this question: Advanced Electronics manufactures DVDs and sells them directly to retailers who typically sell them for $20. Retailers take a 40 percent margin based on the retail selling price. Advanced’s cost information is as follows:DVD package and disc            €2.50/DVDRoyalties                                  €2.25/DVDAdvertising and promotion     €500,000Overhead                                 €200,000 Calculate the break-even volume in DVD units and euros.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning