Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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13-

Sellers of routinely purchased products such as regular bottled water want to distribute the products as widely as possible. These companies will most likely choose  ________ distribution strategy
Group of answer choices
exclusive
selective
intensive
independent
14-

Cable internet providers frequently offer a low introductory offer price to entice customers to sign up for their services. They do so because they have already laid the cable network ahead of customer demand and now must attract customers. These pricing scheme represent a ________ pricing strategy.

Group of answer choices
sales orientation
target return
target profit
maximizing profits
15-

Some pharmaceutical companies spend big bucks to advertise prescription drugs on TV to persuade consumers to ask their doctors about those medicines. The main objective of these ads is to

Group of answer choices
implement a push strategy
offset sales promotion costs
implement a pull strategy
maximize media planning
16-
Which of the following is true about price skimming strategy?
Group of answer choices
appropriate for products that are mass produced (produced in large quantities)
it is best suited for newly introduced products that are unique
appropriate for products at the decline phase of the product life cycle
appropriate for products that are highly price elastic
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