Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
13-
Sellers of routinely purchased products such as regular bottled water want to distribute the products as widely as possible. These companies will most likely choose ________ distribution strategy
Group of answer choices
exclusive
selective
intensive
independent
14-
Cable internet providers frequently offer a low introductory offer price to entice customers to sign up for their services. They do so because they have already laid the cable network ahead of customer demand and now must attract customers. These pricing scheme represent a ________ pricing strategy.
Group of answer choices
sales orientation
target return
target profit
maximizing profits
15-
Some pharmaceutical companies spend big bucks to advertise prescription drugs on TV to persuade consumers to ask their doctors about those medicines. The main objective of these ads is to
Group of answer choices
implement a push strategy
offset sales promotion costs
implement a pull strategy
maximize media planning
16-
Which of the following is true about price skimming strategy?
Group of answer choices
appropriate for products that are mass produced (produced in large quantities)
it is best suited for newly introduced products that are unique
appropriate for products at the decline phase of the product life cycle
appropriate for products that are highly price elastic
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by stepSolved in 3 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.Similar questions
- Retail Price Comparison To demonstrate the wide variation in pricing of an identical item, visit three different stores online and compare prices on similar items. Please do not just get on Amazon and compare prices there for an item. Actually visit different independent store websites. It might be really interesting to visit a local store's website and a national store's website, comparing pricing for the same item. 1. Select a category of store. Some suggestions are: Grocery: large chain store, local chain store, convenience store Health and beauty aids: grocery store, drugstore, discount store Over-the-counter drugs: chain drugstore, local drugstore, discount store Clothing: specialty store, department store, discount store 2. Select several items to compare in your category. For example, in the grocery category, you may want to compare a type of cereal, a canned soup, and a snack item. If possible, you might check prices at a local store…arrow_forwardA pricing strategy is Group of answer choices a long-term approach to setting prices in a companywide integrated effort using one-time seasonal discounts to reduce inventory. using slotting allowances to gain access to distribution channels a short-term approach to setting pricesarrow_forwardThe price change decisions in a supply chain are solely decided by a retailer. True or False? Explain your answer briefly. What is the impact on profit and inventory by running a promotion in the peak demand periods vs. low demand period?arrow_forward
- Explain working of following e-business models – using examples of different companies.(d) Pricing Model (Name-Your-Price vs. Comparison Pricing)(e) Other Models (Bartering vs. Rebate vs. Free Offering)arrow_forwardSegmented pricing is only effective when the segments show similar degrees of demand. True Falsearrow_forwardPlease don't use handwriting please Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts related to strategic pricing methods and tactics in marketing.arrow_forward
- A company bases its price on competitors’ current prices. This is a __________ pricing strategy.arrow_forwardExplain working of following e-business models using these examples (d) Pricing Model (Name-Your-Price vs. Comparison Pricing)(e) Other Models (Bartering vs. Rebate vs. Free Offering)arrow_forwardUnder what conditions would a camera manufac-turer adopt a skimming price approach for a newproduct? A penetration approach?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Understanding BusinessManagementISBN:9781259929434Author:William NickelsPublisher:McGraw-Hill EducationManagement (14th Edition)ManagementISBN:9780134527604Author:Stephen P. Robbins, Mary A. CoulterPublisher:PEARSONSpreadsheet Modeling & Decision Analysis: A Pract...ManagementISBN:9781305947412Author:Cliff RagsdalePublisher:Cengage Learning
- Management Information Systems: Managing The Digi...ManagementISBN:9780135191798Author:Kenneth C. Laudon, Jane P. LaudonPublisher:PEARSONBusiness Essentials (12th Edition) (What's New in...ManagementISBN:9780134728391Author:Ronald J. Ebert, Ricky W. GriffinPublisher:PEARSONFundamentals of Management (10th Edition)ManagementISBN:9780134237473Author:Stephen P. Robbins, Mary A. Coulter, David A. De CenzoPublisher:PEARSON
Understanding Business
Management
ISBN:9781259929434
Author:William Nickels
Publisher:McGraw-Hill Education
Management (14th Edition)
Management
ISBN:9780134527604
Author:Stephen P. Robbins, Mary A. Coulter
Publisher:PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract...
Management
ISBN:9781305947412
Author:Cliff Ragsdale
Publisher:Cengage Learning
Management Information Systems: Managing The Digi...
Management
ISBN:9780135191798
Author:Kenneth C. Laudon, Jane P. Laudon
Publisher:PEARSON
Business Essentials (12th Edition) (What's New in...
Management
ISBN:9780134728391
Author:Ronald J. Ebert, Ricky W. Griffin
Publisher:PEARSON
Fundamentals of Management (10th Edition)
Management
ISBN:9780134237473
Author:Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:PEARSON