MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 13, Problem 3QA
Summary Introduction
To determine: The elements of the promotion mix and ways in which they are used to deliver personal and mass appeals.
Introduction:Elements of promotional mix are used to as a tool for a particular company to make their products reach to as many people as possible. Such elements work as a component to make any product/service a successful one by making it reach to most of the people and increasing the possibility of people making the purchase decision. There are mainly 5 elements of promotion mix such as Advertising, public relations, Personal selling, Publicity, and Sales promotion.
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list the elements of the promotion mix and describehow they are used to deliver personal and mass appeals.
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Chapter 13 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
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