MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
bartleby

Concept explainers

Question
Book Icon
Chapter 13, Problem 12QA
Summary Introduction

To define: The digital media, owned media, paid media, earned media, and determining the different advertising activities or techniques included in website advertising, mobile advertising and video sharing.

Introduction:Media is platform on which people are showcased with different types of advertisements about the products/services.

Advertising is the promotion of some kind of product, service, a particular brand, or any kind of occasion/event by a particular company to reach out to as many people as possible.

Blurred answer
Students have asked these similar questions
What is digital media? What are owned, paid, andearned media? What are the different advertising activities or techniques included in website advertising,mobile advertising, and video sharing?
What media decisions are made in advertising promotional campaigns? How is the effectiveness of advertising media measured?
What drives marketers (especially in the tourism and hospitality sectors) to use digital advertising?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning