MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 13, Problem 2QA
Summary Introduction

To determine: The traditional communication model.

Introduction:

Traditional Communication Model:It is the framework within which the message is carried out to the receiver. Source can be the company that wants to convey any message to the other party (Receiver). It starts with Sender (Source) and the message is encoded by the sender through the channel which reaches the receiver and the receiver decodes the same message that the sender wanted to convey.

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