Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section16.2: Picture Perfect: The Success Of Product Placement
Problem 2C
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If product divisions within a company found themselves competing against each other for the same customers, this would reflect ____>

A) a natural consequence of evolving technology

B) a failure to establish effective SBU boundaries within the corporation

C) a misalignment of advertising strategies

D) a healthy means to boost performance from both divisions

E) a clear sign that one division or the other should be sold off

 

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