Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 12.3, Problem 1LO
Summary Introduction
To discuss : The 5 categories of purchaser based on relative time to adoption.
Individuals trying to develop the new product or innovate something new are known as product adopters. This category is related to the diffusion of innovation theory and later applied to other studies
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List down and explain briefly the FIVE (5) stages to the consumer adoption process. Provide examples of each stage. (20 marks)
1.State and explain what is involved in each stage of the adoption process?
2.Explain five (5) differences between goods and services?
3. List five (5) economic factors that can affect the demand for consumer durables
Explain the term adoption process?
Chapter 12 Solutions
Contemporary Marketing
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