Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 1.7, Problem 1LO
Summary Introduction
To identify: The company’s marketing mix and the elements of marketing mix and the categories.
Marketing is the management and study of exchange of relationships. It is the business of creating relationships among consumers and business and satisfying the customer needs and wants.
Expert Solution & Answer
Explanation of Solution
The company’s marketing mix:
Marketers of the company should decide the best way to apply the elements to the categories of marketing.
Marketing mix has 4 elements:
Figure (1)
Categories of marketing:
Figure (2)
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