Evaluate the potential challenges and benefits of rebranding initiatives on existing brand perceptions, considering factors such as consumer attachment and market positioning.
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- What suggestions do you have for marketers on how to avoid “over marketing” their product brand names to the point that they negatively impact consumer perceptions? Support your response with some examples, both positive and negative.Is it deceptive to withhold important negative information about one's brand? Does marketer have a duty to provide such potentially damaging information?Create a new brand, and using the Customer-Brand-Equity Pyramid present your new brand idea. Consider the following: How will your target audience form a perception of your brand? What decisions regarding brand creation and communications must marketers manage to build successful brands?
- Evaluate the potential challenges and benefits of rebranding initiatives on existing brand perceptions, considering factors such as consumer attachment and market positioning.How do buying personas help marketers appeal to larger audiences? Provide an example.How does relationship marketing contribute to word-of-mouth marketing and the amplification of brand advocacy?
- Understanding of the consumer decision process is very important for marketers. They can create / modify suitable strategies for targeting and servicing customers based on this understanding. This may be the difference between a successful brand and an unsuccessful one.What are the implications of different steps of consumer decision process for the marketers?Can Dove and Dove Men+Care continue to succeed as side-by-side brands? Why or why not?Is the brand’s marketing message consistent across all platforms? Explain.
- please answer all points and make it so I can understand the wording please For each of the following product areas, list your favorite brand and estimate the share of customer that each brand has in you: Gasoline Supermarket Phone Service Hair Stylist Consumer Electronics Soft Drinks .Why would consumers knowingly buy counterfeit luxurybrands?In your experience, explain whether you feel brand positioning affects how you, as a consumer, perceive a product. Explain why. Share an experience with a product or service that demonstrates your stance