List and explain the steps marketers undergo to develop new product

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
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List and explain the steps marketers undergo to develop new product

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Step 1

When  the  concept  or  idea  for  a  product  is  actually  converted  into  the  product,  it  is  known  as  new  product  development.  The  new  product  development  process  consists  of  many  steps  which  are  explained  in  the  next  step. 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing