Management Information Systems: Managing The Digital Firm (16th Edition)
Management Information Systems: Managing The Digital Firm (16th Edition)
16th Edition
ISBN: 9780135191798
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 12, Problem 9HMP

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Data collected by Applebee Company

  • Applebee can use data from transaction processing systems and point-of-sale systems to track which menu items sell the best.
  • The company can use external demographic data to understand potential customers by accessing d...

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Reports used for making decisions

  • Managers can use trend reports in order to determine which menu items are selling the best at any particular time...

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