Management Information Systems: Managing The Digital Firm (16th Edition)
Management Information Systems: Managing The Digital Firm (16th Edition)
16th Edition
ISBN: 9780135191798
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
Expert Solution & Answer
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Chapter 12, Problem 1IQ

Explanation of Solution

Working with Business Intelligence:

Yes”, one might have worked with the Business Intelligence software.

The business intelligence includes the applications, infrastructure and tools that can be accessible, and identifies the information for the business improvement, and optimizes decision. Business Intelligence is used mainly during project management.

Explanation of Solution

Tools used:

The business process tool, which the user has used is “Looker”.

Looker is a cloud-based business intelligence platform which is designed to analyze the data. It helps to grasp and analyze data form multiple sources which is used to take the decisions effectively.

Explanation of Solution

Level of proficiency:

The level of proficiency towards the usage of the tools is at beginner level as the user has used this tool only for analyzing the data. This analysis of data is used for making the decisions.

Explanation of Solution

Examples of data analysis and reports used with the “Looker”:

  • Analyzing the market digitally
  • Quantifying the customer value
  • Evaluating distribution process

This type of analysis and evaluation of data helps in generating the report which will enable to explore various relationships between different data sets.

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