MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Question
Chapter 12, Problem 3LO
Summary Introduction
To discuss: The components of service quality and the gap model of service quality.
Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.
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Chapter 12 Solutions
MKTG 12:STUDENT ED.-TEXT
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- Discuss the role of service quality in customer satisfaction and loyalty. What strategies can businesses employ to improve and measure service quality?arrow_forwardWhat role does customer retention play in the success of after-sales service programs ?arrow_forwardAnalyze the concept of service quality using the SERVQUAL model. How can businesses use this model to improve customer satisfaction and loyalty?arrow_forward
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