MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Question
Chapter 12, Problem 2LO
Summary Introduction
To discuss : The differences between goods and services.
Goods are physical in nature. Goods can be measured because of its physical form. For example furniture, tea, and soap
Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.
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Describe how the marketing of services differs from the marketing of products
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Chapter 12 Solutions
MKTG 12:STUDENT ED.-TEXT
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