MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
Question
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Chapter 12, Problem 8LO
Summary Introduction

To discuss: The global issues in service marketing.

Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.

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