Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 12, Problem 12.2DQ
Summary Introduction
To discuss: The difference between the indirect
Direct marketing channel is the process of selling directly to the consumers “excluding all the intermediaries”.
Indirect marketing channel is the process of “including many intermediaries” to make the product reach to final buyers
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Explain Woolworths leadership role in the distribution channel. Give 4 explanations.
What types of channel conflict are present in this channelof distribution? Explain. (AACSB: Written and Oral Communication; Reflective Thinking)
Describe how marketing channel members add value in the channel of distribution between manufacturers and consumers. (AACSB: Written and Oral Communication)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- How does the channel captain idea differ among corporate, administered, and contractual vertical marketing systems with particular reference to the use of the different forms of influence available to firms?How does the channel captain idea differ among corporate, administered, and contractual vertical marketing systems with particular reference to the use of the different forms of influence available to firms?arrow_forwardWhat are some brands that you think use selective or exclusive channels? How does channel choice, in those instances, influence consumer perceptions of value and/or add real value? Lastly, as a business leader, how can you use distribution channels to add customer value?arrow_forwardExperts are predicting that cable and satellite television will become obsolete because of the Internet. Discuss what this trend reflects with respect to the channel of distribution. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward
- You have just joined Kirloskar Pumps, a B2B firm from B2C firm Usha fans. Kirloskar Pump strives to maintain good relations with their dealers. How are marketing channels different in B2B than in B2C. Explain the role and functions of dealers to justify the close relationship of OEMs with dealers. Explain Brieflyarrow_forwardDefine what an omnichannel versus multichannel marketing approach is and how to deploy this strategy.arrow_forwardExplain how retailers can be classified based on the amount of service offered and give an example of each retailer type. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward
- With respect to marketing channels, what are some threats to Apple Pay’s future?arrow_forwardDiscuss the four marketing management functions.(AACSB: Written and Oral Communication)arrow_forwardIn terms of the four special characteristics of services, how do the services offered by a locally owned store differ from those of a global retailer? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward
- What is integrated marketing communications (IMC), and how does a company go about implementing it? (AACSB: Written and Oral Communication)arrow_forwardwhat are the uncertainty which is generally faced by buyers and sellers ? how these uncertainty overcome by assistance of channel members ? Define Positioning and specialisation and how both contribute to overcome uncertainty faced by buyers and sellers ?arrow_forwardMarketing mix Distribution Strategy (Chapter 13): Where did you buy the product? Is this channel member a wholesaler or a retailer? What type of wholesaler or retailer? *Toothpaste Store targetarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning