What are some brands that you think use selective or exclusive channels? How does channel choice, in those instances, influence consumer perceptions of value and/or add real value? Lastly, as a business leader, how can you use distribution channels to add customer value?
What are some brands that you think use selective or exclusive channels? How does channel choice, in those instances, influence consumer perceptions of value and/or add real value? Lastly, as a business leader, how can you use distribution channels to add customer value?
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 5DYMP
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What are some brands that you think use selective or exclusive channels? How does channel choice, in those instances, influence consumer perceptions of value and/or add real value? Lastly, as a business leader, how can you use distribution channels to add customer value?
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