Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
Question
Book Icon
Chapter 12, Problem 12.19CC
Summary Introduction

Case summary

Payment through mobile phones replaced all the card payments. Company A has its own Mobile payment service-A pay through which the customers can pay without any cards. Though Mobile payment service-A pay was gobbling the market, it was not the first to use mobile phones payment. Mobile payment service-A pay as struggled but though with its loyal and relationship among the consumers made Mobile payment service-A pay to form a product with security measures which made the consumers to believe in digital payment and made a successful one.

Characters in the case:

  • Company A

To discuss: Whether Company A is a consumer or intermediary or a producer with respect to Mobile payment service-A pay.

Blurred answer
Students have asked these similar questions
Explain why eBay is successful in the online auction marketplace and discuss itscompetitive advantage over Amazon?
Which of the four categories of business markets is Apple Pay best suited for, and why?
Amazon bought Whole Foods for almost $14B. Why would it have made sense for Amazonto buy WF instead of (a) building a grocery business themselves or (b) entering into analliance with Whole Foods?
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning