Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 12, Problem 12.3DQ
Summary Introduction
To discuss: The channel design decisions the manufacturers often faces for the maximum effectiveness
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
4. What channel design decisions do manufacturers face for maximum effectiveness?
Outline the three major channel strategydecisions.
Which distribution channels would producers of services be most likely to use? Why? Provide a thorough discussion
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Channel Members (intermediaries) and NonChannel Members (facilitating agencies) Provide concrete examples of facilitating agencies and the role they play in channels of distribution. There must be one for each type, and justify the reason/reasons why it is so.arrow_forwardWhat types of channel conflict are present in this channel of distribution? Explain.arrow_forwardMyra Textiles is planning to set up a direct distribution network to sell its fabrics. What advice would you give them and why? What decisions do companies face in managing their channels? How should channels be designed?arrow_forward
- Describe the major functions of marketing channels.Why are these functions better accomplished throughcombined efforts of channel members?arrow_forwardMarketing channels are merely intermediaries, they just add to costs, without adding any value. Do you agree? Illustrate your answer with examples ?arrow_forwardWhat are marketing channels? Briefly explain some of the different types of intermediaries.arrow_forward
arrow_back_ios
arrow_forward_ios
