Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 12, Problem 12.18MML
Summary Introduction

To describe: The various execution styles for presenting messages and give example.

Introduction:

An Advertisement is a media message that intended the audience to capture the customer for their product, ideas, and services.

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List and briefly describe the various forms of direct digital and social media marketing. (AACSB: Written and Oral Communication)
The product name: Al Doll Sarah Company name: Sarah Al's Purpose of product: to help shy kids who have difficulty communicating ,making friends and being around people become more open and comfortable. • Objectives: Primary objective, and any secondary objectives of the campaign • Target Market(s) . Target market breakdown • Description of your ideal customer(s) Positioning Statement Media Strategy • The media mix How each channel will be utilized • Justification of each channel
Need the correct answer to this practice question I found online please What is marketing mix? It is a way of describing how consumers are exposed to a mixture of brands. It is a method of combining multiple tangible products from one brand into a single campaign. It is a marketing technique, which combines diverse advertising channels in one campaign. It describes actions a consumer goes through before a business considers them a lead.
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