Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 12, Problem 12.19MML
Summary Introduction

To discuss: The objectives of advertising and describe an advertisement that is trying to reach each objective.

Introduction:

The objective to change the buying behavior of the customer so that the customers can take actions accordingly whether to buy the product is known as advertisement.

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