Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 12, Problem 12.1DQ
Summary Introduction
To determine: The five major promotion tools used in marketing.
Introduction:
Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.
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What method does should buinesses/organization use to allocate the promotion budget across marketing vehicles?
Answer the following:
• What are the steps involved in framing Integrated Marketing Communication
• Write short note on Advertising
• What is the importance of Advertising? Explain the objectives of Advertising.
In your own words discuss the integrated marketing communication concept. Explain what its emphasis on consistency and complete messages implies with respect to promotion blends. Give examples.
Chapter 12 Solutions
Marketing: An Introduction (13th Edition)
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- Describe Red Bull’s target audience. Are Red Bull’s promotional techniques consistent with that audience?arrow_forwardHow does the integrated marketing communications (IMC) concept relate to the promotion mix concept?arrow_forwardWhat is Integrated Marketing Communication (IMC) and what are its two major components. Discuss. Write the relationship between Advertising and the remaining four promotional strategies namely Personal Selling, Sales Promotion, Public Relations and Direct Marketing.arrow_forward
- Name and describe the steps in developing effective marketing communications. Why do marketers need to understand these steps?arrow_forwardHow do target market characteristics determine whichpromotional methods to include in a promotion mix?arrow_forwardDESCRIBE NIKE'S MARKETING COMMUNICATION STRATEGYarrow_forward
- Most marketing-oriented companies allocate the marketing communications budget over the simajor modes of communication advertising, sales promotion, public relations and publicity, events and experiences, sales force, and direct marketing. With advertising of tobacco products suppressed on national television and newspapers, how do you perceive Philip Morris would reach its current and potential new customers to unveil their newly developed products?arrow_forwardDiscuss Disney's Promotion & advertising plan – utilize integrated marketing communication Media plan Positioning strategy People/Customer Servicearrow_forwardIn order for an organization to produce a successful marketing plan, there are many elements to consider. Describe what it means by "advertising clutter" and how marketers can avoid content clutter.arrow_forward
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