Chapter 11.2, Problem 2RQ

Program Plan Intro

Strategic planning:

• It denotes a process that helps managers identify desired outcomes as well as formulate plans to achieve objectives.
• It uses the capabilities and resources that are available.
• The changing nature of organization and surroundings should be considered.
• It provides a framework and a direction that is clearly defined for guiding decision making at all levels.
•  It ensures most effective usage by focusing resources based on priorities.
• It enables organization to be proactive and take advantage of opportunities as well as trends.
• It enables all units to work together towards common goal.
• It provides measures to evaluate performances.
• It improves communication among the organization.

Role of a business liaison person:

• The business liaison denotes a link of communication between two business entities.
• It denotes a professional who performs duties of maintaining relationships, exchanging information as well as promoting operations.
• In the given case, it acts as entity between business and distribution organization.
• The business liaison is responsible for strategic implementation of solutions.
• It improves business efficiency while meeting corporate business goals.