Strategic planning: It denotes a process that helps managers identify desired outcomes as well as formulate plans to achieve objectives. It uses the capabilities and resources that are available. The changing nature of organization and surroundings should be considered. It provides a framework and a direction that is clearly defined for guiding decision making at all levels. It ensures most effective usage by focusing resources based on priorities. It enables organization to be proactive and take advantage of opportunities as well as trends. It enables all units to work together towards common goal. It provides measures to evaluate performances. It improves communication among the organization. Role of a business liaison person: The business liaison denotes a link of communication between two business entities. It denotes a professional who performs duties of maintaining relationships, exchanging information as well as promoting operations. In the given case, it acts as entity between business and distribution organization. The business liaison is responsible for strategic implementation of solutions. It improves business efficiency while meeting corporate business goals.

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Chapter 11.2, Problem 2RQ

Program Plan Intro

Strategic planning:

It denotes a process that helps managers identify desired outcomes as well as formulate plans to achieve objectives.

It uses the capabilities and resources that are available.

The changing nature of organization and surroundings should be considered.

It provides a framework and a direction that is clearly defined for guiding decision making at all levels.

It ensures most effective usage by focusing resources based on priorities.

It enables organization to be proactive and take advantage of opportunities as well as trends.

It enables all units to work together towards common goal.

It provides measures to evaluate performances.

It improves communication among the organization.

Role of a business liaison person:

The business liaison denotes a link of communication between two business entities.

It denotes a professional who performs duties of maintaining relationships, exchanging information as well as promoting operations.

In the given case, it acts as entity between business and distribution organization.

The business liaison is responsible for strategic implementation of solutions.

It improves business efficiency while meeting corporate business goals.

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