Strategic planning: It denotes a process that helps managers identify desired outcomes as well as formulate plans to achieve objectives. It uses the capabilities and resources that are available. The changing nature of organization and surroundings should be considered. It provides a framework and a direction that is clearly defined for guiding decision making at all levels. It ensures most effective usage by focusing resources based on priorities. It enables organization to be proactive and take advantage of opportunities as well as trends. It enables all units to work together towards common goal. It provides measures to evaluate performances. It improves communication among the organization.

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What do you think are the sources of the information Jim and his team collected? How do you think they collected all of that information? Examine list of alternatives above. Are there any requirements or constraints that you can think of that were overlooked? List them. If you were looking for alternative approaches for Petrie’s customer loyalty program, where would you look for information? Where would you start? How would you know when you were done? Using the web, find three customizable customer loyalty program systems being sold by vendors. Create a table that compares them. Why shouldn’t Petrie’s staff build their own unique system in-house?

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Question

Chapter 11, Problem 2CTQ1

Program Plan Intro

Strategic planning:

It denotes a process that helps managers identify desired outcomes as well as formulate plans to achieve objectives.

It uses the capabilities and resources that are available.

The changing nature of organization and surroundings should be considered.

It provides a framework and a direction that is clearly defined for guiding decision making at all levels.

It ensures most effective usage by focusing resources based on priorities.

It enables organization to be proactive and take advantage of opportunities as well as trends.

It enables all units to work together towards common goal.

It provides measures to evaluate performances.

It improves communication among the organization.

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What do you think are the sources of the information Jim and his team collected? How do you think they collected all of that information? Examine list of alternatives above. Are there any requirements or constraints that you can think of that were overlooked? List them. If you were looking for alternative approaches for Petrie’s customer loyalty program, where would you look for information? Where would you start? How would you know when you were done? Using the web, find three customizable customer loyalty program systems being sold by vendors. Create a table that compares them. Why shouldn’t Petrie’s staff build their own unique system in-house?

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