Organizational Behavior
Organizational Behavior
OER 2019 Edition
ISBN: 9781947172715
Author: OpenStax
Publisher: OpenStax College
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Chapter 11, Problem 5CTQ

Respond in writing to the issues presented in this case by preparing two documents: a communication strategy memo and a professional business letter to advertisers.

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The Public Relations Society of America (PRSA) in the USA, and the Chartered Institute of Public Relations in the UK, make awards for the best public relations campaigns in their countries. Visit www.prsa.org/Awards/Search , or www.cipr.co.uk/content/awards-events/excellence-awards , and review several case reports of previous winners. What does the field of public relations seem to encompass? Write a report on one of the award win-ners, focusing on marketing-related activities.
How can a business effectively communicate its customer-focused approach to the public and build a positive reputation?
On what basis you will evaluate your firm different marketing communication methods integrated mutually as a senior member of the evaluation committee?

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