Ways to implement the recommendations Case summary: CCompany- A soft drink manufacturing company faced a challenging situation when the consumer's attitude towards sugar-sweetened and diet drinks started to change. The US saw an increase in the number of cases of obesity, diabetes, and other weight-related cases. In the year 2014, Disease Control and Prevention got to know that 35% of US adults were dealing with obesity. Even children were also becoming obese and the main blame was given to soft drink manufacturer CCompany. Because of the shift of people towards a healthy lifestyle, the company said a decrease in revenues by more than 25% since 1990. People started questioning the soft drink manufacturers about the usage of artificial sugar and many shifted themselves from regular soft drinks to diet sodas and even to water. Ironically, CCompany was considered as a health and wellness drink during its initial phase because it shifted people from drinking alcohol to drink a non-alcoholic alternative. But because of C-Company increasing obesity among people, the politicians proposed ‘soda taxes” to reduce the amount of consumption of sugar. The soft drink manufacturers are winning the political battle but are losing everything on the same side because the obesity concerns may reduce the demand for some of their products. It has become a risk for their growth and sustained profitability.

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Chapter 11, Problem 39C

Summary Introduction

To determine: Ways to implement the recommendations

Case summary: CCompany- A soft drink manufacturing company faced a challenging situation when the consumer's attitude towards sugar-sweetened and diet drinks started to change. The US saw an increase in the number of cases of obesity, diabetes, and other weight-related cases. In the year 2014, Disease Control and Prevention got to know that 35% of US adults were dealing with obesity. Even children were also becoming obese and the main blame was given to soft drink manufacturer CCompany. Because of the shift of people towards a healthy lifestyle, the company said a decrease in revenues by more than 25% since 1990.

People started questioning the soft drink manufacturers about the usage of artificial sugar and many shifted themselves from regular soft drinks to diet sodas and even to water.

Ironically, CCompany was considered as a health and wellness drink during its initial phase because it shifted people from drinking alcohol to drink a non-alcoholic alternative.

But because of C-Company increasing obesity among people, the politicians proposed ‘soda taxes” to reduce the amount of consumption of sugar. The soft drink manufacturers are winning the political battle but are losing everything on the same side because the obesity concerns may reduce the demand for some of their products. It has become a risk for their growth and sustained profitability.

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Please in a short response indicate to me a product, service or company that you would recommend. In your recommendation please emphasize what the product, company or service is and why I should research and use the recommendation. Think about somewhere local, international or maybe not that well known, tell me why I should take a shot in using the service etc. How did you find out about it (How is it marketed?) Is it something that you are involved with, a place you may work etc. Should be no more than 2 pages.