MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
bartleby

Concept explainers

Question
Book Icon
Chapter 11, Problem 2QA
Summary Introduction

To determine: Functions of distribution channels.

Introduction:

The Channel of Distribution:To make the products/services available for the customers, there are certain set of intermediaries or organizations which are interdependent such as distributors, wholesalers, retailers, etc. which work together in the process to make the products/services available for the customers to consume.

A channel of distribution performs following functions to provide the products/services to the customers at the right place and time and in the right quantity.

Blurred answer
Students have asked these similar questions
Explain the role of distribution channels?
Explain the functions of distribution channels.
Explain why companies use marketing channels and discuss the functions these channels
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning