Essentials of MIS (13th Edition)
13th Edition
ISBN: 9780134802756
Author: Kenneth C. Laudon, Jane Laudon
Publisher: PEARSON
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Question
Chapter 10, Problem 3RQ
Program Plan Intro
Social networking:
- Social networking is also called as social media.
- Social networking are shared computer-mediated technologies that enable the creation and sharing of information and ideas through the network.
- People can connect with each other by using the social media tools.
- Company also market their product and connect with customer by using social media tools.
- Social media technologies such as Facebook, Linkeln and Twitter.
Explanation of Solution
Behavioral targeting:
- It is a technique or ability to target users based on their behavior on the internet.
- Eventually, this most exact understanding of the customer leads to well-organized marketing and greater sales and incomes.
Working procedure at individual websites and on advertising networks:
- Behavioral targeting occurs in the two places that is at individual web sites and on numerous advertising network.
- o These two are used to tracks the users over thousands of web sites.
- Most e-commerce website gather information about browser based on the visitor on visitor activity and then store it in a file...
Explanation of Solution
Social graph:
- It is a representation of the interconnection of relationships in an online social network.
Uses of social graph in e-commerce marketing:
- Social graph is used to interconnect people, groups and organizations in a social network.
- One term is used in the social e-commerce is digital social graph.
- The digital social graph means a representing all major online social relationships...
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Chapter 10 Solutions
Essentials of MIS (13th Edition)
Ch. 10.2 - Prob. 1CQ1Ch. 10.2 - Prob. 2CQ1Ch. 10.2 - Prob. 3CQ1Ch. 10.2 - Prob. 4CQ1Ch. 10.3 - Prob. 1CQ2Ch. 10.3 - Prob. 2CQ2Ch. 10.3 - Prob. 3CQ2Ch. 10.3 - Prob. 4CQ2Ch. 10 - Prob. 1IQCh. 10 - Prob. 2IQ
Ch. 10 - Prob. 3IQCh. 10 - Prob. 4IQCh. 10 - Prob. 5IQCh. 10 - Prob. 6IQCh. 10 - Prob. 7IQCh. 10 - Prob. 1RQCh. 10 - Prob. 2RQCh. 10 - Prob. 3RQCh. 10 - Prob. 4RQCh. 10 - Prob. 5RQCh. 10 - Prob. 6RQCh. 10 - Prob. 7DQCh. 10 - Prob. 8DQCh. 10 - Prob. 9DQCh. 10 - Prob. 10HMPCh. 10 - Prob. 11HMPCh. 10 - Prob. 14CTPCh. 10 - Prob. 15CSQCh. 10 - Prob. 16CSQCh. 10 - Prob. 17CSQCh. 10 - Prob. 18MLMCh. 10 - Prob. 19MLM
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