Social Psychology (10th Edition)
Social Psychology (10th Edition)
10th Edition
ISBN: 9780134641287
Author: Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher: Pearson College Div
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Chapter 10, Problem 9TY
Summary Introduction

Introduction

Social exchange theory is founded on the idea that relationships are analogous to a marketplace. In essence, we “buy” the relationship which brings us the highest rewards while having the lowest costs. Which relationship we buy into is based two primary factors: comparison level and comparison level for alternative. Comparison level refers to our expectations for the current relationship. Comparison level for alternatives describes our perception of whether possibilities for alternative relationships are available.

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