Social Psychology (10th Edition)
Social Psychology (10th Edition)
10th Edition
ISBN: 9780134641287
Author: Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher: Pearson College Div
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Chapter 10, Problem 2RQ1
Summary Introduction

Introduction

The more we see something, the more we like it. This maxim forms the basis for much of modern advertising. Advertisers take advantage of this “mere exposure effect” by bombarding us with their products at every opportunity. From a catchy jingle to a clever bit of product placement in our favorite television series, products are everywhere because advertisers know the more we see something, the more we are to like it and buy it.

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