MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 1, Problem 4MA
Summary Introduction
To discuss: Whether an advertisement in fact is a marketing.
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Many people think that marketing is just about advertising and promotion. Why is this not accurate? Please Be specific in your response.
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Think of a successful advertisement for a product. This could be a print ad, commercial, or other marketing strategy. What was it and why do you think it was so successful?
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