MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 1, Problem 7MA
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To discuss: The argument of Person X on his other colleague’s statement
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Assume you are in an organization that is experiencing difficulty competing with others within a particular industry as a result of the entry of several new competitors into the market. You have been tasked by the organization's leadership with developing a creative marketing solution. Utilize deductive arguments to support the proposed solution. The response should include one of the following:
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- Discuss in detail the 3 primary types of objections customers typically raise: 1. Price objection: Customer believes quoted price is too high. 2. Product Objection: Customer voices concerns about some element of product or service or customer might not be familiar with the product. 3. Time objection: Customer considering buying, but needs more time or customer has no intention of buying and wants to get rid of salesperson.arrow_forwardYou work for a consumer goods business and have just unveiled a new product, Despite the fact that all of the employees are excited about its potential, the product is receiving negative feedback from consumers after just a few months on the market. “We’ve had this product three months and it’s not moving, so we’re going to yank it from the shops!” said a big wholesaler serving over 500 supermarkets, according to one of your salespeople. (all answers must have a minimum of 50 words.) What possible factors may be contributing to this situation? How do you respond to this situation? What do you tell your salespeople? Prepare a list of things you will discuss in a meeting with your salespeople to deal with the issue.arrow_forwardYou have recently been appointed sales manager of a company selling used cars. Sales are declining and you suspect that a major factor causing this decline is a lack of motivation amongst the salesforce. At present they are paid a straight salary, the size of which is dependent on the length of service. Outline your thoughts regarding how you would approach this situation.arrow_forward
- If a salesperson tells a manufacturer that the machine the salesperson is selling is better than competing machines because it will last longer, what approach should be used to estimate the value of this differentiating factor?arrow_forwardYou’ve been appointed as the marketing communication officer of a bottle water company. The company recently invested in product development with which you’ve been assigned to communicate with your stakeholders on this development.arrow_forwardGroups Explain your answer in no more than five (5) but no less than three (3) sentences. 1. Enumerate three (3) effects of the company's selling prices on the business. Briefly discuss each. 2. How important is their selling price regarding the company's long-term sustainability? 3. In your opinion, how can they further improve their business?arrow_forward
- You are now consulting for a major beverage company. Talk on how the firm can improve its online reputation and how the internet fits into the bigger picture of your marketing strategy. Before releasing any new webpages to the public, it is recommended that you first release a draft.arrow_forwardIn your initial post, provide an example of products purchased for a business where the risk of loss is on the seller. In your second post, provide an example where the risk of loss is on the buyer. In your third post, respond to at least one peer and comment on one of your peer’s posts.arrow_forwardExplain , How can companies strike a balance between offering attractive sales promotions to attract new customers and maintaining customer loyalty and satisfaction among existing customers?arrow_forward
- Choose a product for which you are interested in creating a marketing plan. It can be a product that already exists, or one you would like to launch. It must be a legal product. Specifically describe your product. The most important requirement for this assignment is that the reader has a clear understanding of your product, what it does for the consumer, and how it works or functions. Some information you should include is the name of your product. If you are choosing to create about a product you would like to launch, be sure to create a name for your product and try to be creative. Explain the features and benefits, making sure to differentiate between these two concepts. The “product” section is the most important of the four Ps of marketing: product, price, place, and promotion. Effectively completing this part of the project should set you up for success for the rest of the project.arrow_forwardYou are a supervisor in the marketing department. One of your employees works in an Assistant Analyst role. In his role he summarizes reports and studies for his boss, among other duties. His job is classified as professional and therefore is exempt from overtime. He tells you that he works long hours when new product campaigns are introduced and never gets paid overtime. He complains and tells you that he thinks his job should be non-exempt and he should be paid overtime. He said he will wait until you have a chance to check with HR before he decides if he's going to file a complaint with the Department of Labor. What should HR do? Define precisely what the problem is in terms of how it affects the company and your ability to be successful as a supervisor or HR person?arrow_forwardPersonal selling involves an understanding of how to handle objections of potential customers/buyers. Consider a product/service that could be sold through personal selling (through a sales person). How could a salesperson overcome that objection or answer the query or concern effectively for the consumer?arrow_forward
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