You have recently been appointed as the marketing manager of a 100-room hotel located in the central business district (CBD) of a major city. You are shocked when you are told by the Chief Operating Officer (CEO) that the hotel does not employ revenue management. You have read that a revenue management pricing strategy applied in the hotel context can increase revenues by up to 17%. You immediately call a meeting so that you have an opportunity to: a) briefly outline how revenue management works in the hotel industry; and b) convince management of the benefits of implementing a revenue management strategy. What would you discuss in such a meeting?
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
You have recently been appointed as the marketing manager of a 100-room hotel located in the central business district (CBD) of a major city. You are shocked when you are told by the Chief Operating Officer (CEO) that the hotel does not employ revenue management. You have read that a revenue management pricing strategy applied in the hotel context can increase revenues by up to 17%. You immediately call a meeting so that you have an opportunity to:
a) briefly outline how revenue management works in the hotel industry; and
b) convince management of the benefits of implementing a revenue management strategy. What would you discuss in such a meeting?
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