Practical Management Science
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Concept explainers

Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one…
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Question

ROPO, a model you have been familiar with where the majority of the customers in our country search the product online and purchase the product offline. You have been given a task to conduct training regarding the pricing models that prevails in the field of ecommerce marketing. Train your unwitting audience regarding these pricing models in detail so that they should know, how to earn money in the field of ecommerce.

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