Assume Netflix applies different pricing for corporate buyers than for individuals, even if the content of the package is the same. What type of pricing strategy does the different options offered to individuals and businesses represent? a. Predatory pricing. b. First degree price discrimination. c. Second-degree price discrimination. d. Third degree price discrimination. e. Market segmentation.
Assume Netflix applies different pricing for corporate buyers than for individuals, even if the content of the package is the same. What type of pricing strategy does the different options offered to individuals and businesses represent? a. Predatory pricing. b. First degree price discrimination. c. Second-degree price discrimination. d. Third degree price discrimination. e. Market segmentation.
Chapter20: Setting Prices
Section: Chapter Questions
Problem 1DYMP
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Assume Netflix applies different pricing for corporate buyers than for individuals, even if the content of the package is the same.
What type of pricing strategy does the different options offered to individuals and businesses represent?
a. Predatory pricing.
b. First degree price discrimination .
c. Second-degree price discrimination.
d. Third degree price discrimination.
e. Market segmentation.
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