You are the newly appointed Brand Executive of a body lotion at Unilever. The company is planning to launch it in July 2022 and you have the responsibility to apply the conceptual theories and answer the following questions based on your creativity. a) Develop a major selling idea for the product. Justify in details. b) Develop a determinant of creativity. Justify the answer.

Evaluate the creative strategy used by the Partnership for a Drug Free America in its advertising campaign, particularly with respect to the use of strong fear appeals.

Ms. Schauna Chauhan the CEO of Parle Agro, plans to start off with a new range of productsfor Health Drinks. Chalk out consumer research techniques and tactics that can be used to understand consumer’s behaviour for this new upcoming product.

Need arousal begins with the stimulus that causes the recognition of a need. Your consumer has a need for a new winter jacket. Name each of the four (4) types of arousal and give an example of how each one of these arousals can stimulate your consumer with regards to their need for a winter jacket.

Adopting a pet from a shelter Picking a movie to watch on a Friday Buying lunch at the student union Buying athletic shoes Renting an apartment Describe how this model would work in their hotel selection. What kind of marketing messages would work well to reach customers using this model? Why? Would you use an affective, attitude-based, or attribute-based decision approach (or a combination) with the following? Most weekday guests use a conjunctive model in choosing their hotels. Why? Most weekend guests use a lexicographic model in choosing their hotels.

I need help formulating the Importance of the study of the Business Research Title:  Product Innovation Strategy on Business Performance during Covid-19 Pandemic

Spirit Advertising agency created the "Einstein Kid" ad for Candia Milk that featured a brainy Einstein look-alike kid with the catchy tagline "Building Brains". Candia ad links the attributes of Milk to Baby intelligence. Instant reaction among the people was uniformly positive which Earned Spirit Beirut a Pikasso Award 2013. This is an example of: * Hierarchy of effects Means-end theory Visual image O Cognitive approach TOSHIBA

Discuss with suitable brands or company examples how Maslow’s need hierarchy could be useful in marketing communications or advertisements to show how a brand can fulfill these needs.

Find a product that has a memorable logo. Explain it and why you feel it is so successful.

Explain what the following phrase means: "When considering rival responses, it is critical to define your product."