Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Question
You are the marketing manager responsible for launching an innovative new product called V
Fusion + Energy. You have a challenge to overcome in the marketplace. Nearly 2 in 3 people wish they had more energy, but 40% of consumers do not believe energy drinks are healthy for them. Your Vice President of Beverage Marketing believes this is an opportunity in the marketplace.
Your Vice President of Beverage Marketing has asked you to prepare a marketing plan to launch this new brand in the U.S. market. She has asked you to conduct research on 2 of the following:
Analyze the marketing environment , including the macroenvironmental factors. Outline what environmental factors you should be aware of and how you will adjust accordingly.
Perform a competitive analysis. Who are the firm's competitors and what is their positioning strategy for similar products? What are their marketing tactics?
Using the segmentation, targeting, and positioning process outlined in your textbook select your target market. Also, develop your positioning strategy.
Using the market research process outlined in your textbook, develop a research study to help you determine the pricing strategy for the product.
What research method would you use and why?
Transcribed Image Text:2. Baddies South The Reunion: X S Week 3-MKT2010-Principles X
→ C
campbells.com/v8/is-v8-good-for-you/
And last but not least, flavorful and fantastic Vegetables!
Is V8 good for you? - V8® Fruit X
O
Did you know that 91% of people fall short of their daily recommended amount? Rich in vitamins and antioxidants, veggies can help promote weight
management when eaten in place of higher calorie foods, and overall help keep you feeling your best!
M
31
Mail-Janice Bradley - Outlook
The Vis For Vegetables
And V8 has a lot of 'em. Sometimes it can be challenging to get your daily dose of veggies, but V8 is an easy and satisfying way to help meet your daily needs. To
be exact - 2 servings in each 8oz. glass of this delicious veggie juice with no sugar added and no artificial colors, flavors, or preservatives. Taste the
unquestionable goodness of the blend of tomatoes, carrots, celery, beets, parsley, lettuce, watercress and spinach.
What Are The Benefits Of Vegetable Juice?
Drinking vegetable juice on the go is a super convenient and lower calorie option than a sugary juice. Not to mention, adding vegetables to your day is an
important part of a healthy diet. Short on time or haven't had a chance to pick up some produce? V8 can jumpstart your day, be your satisfying afternoon snack
and even help curb those late night cravings! V8=Vegetables=Good.
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ES ✪6 Dec 17
2:29
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Summary
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Transcribed Image Text:2. Baddies South The Reunion
X S Week 3-MKT2010-Principles a
X
Is V8 good for you? - V8® Fruit X
Mail-Janice Bradley - Outlook X +
← → с
campbells.com/v8/is-v8-good-for-you/
#
Our goal has always been to get more veggies into people's drets. V8 100% vegetable Juice is made with different vegetables and the result is a unique ar
satisfying juice blend that's full of essential nutrients your body needs.
Our Nutrients
97% of people do not include enough potassium in their diets. This important electrolyte is involved in muscle contraction, fluid balance, and other essential
cell function.
Vitamin A - an antioxidant that helps with vision, supports your immune system, and other cellular functions.
Vitamin C - an antioxidant that's important for your skin, bones, collagen production and helps support your immune system.
Lycopene - an antioxidant that gives tomatoes their red coloring and may help protect cells from damage.
And last but not least, flavorful and fantastic Vegetables!
Did you know that 91% of people fall short of their daily recommended amount? Rich in vitamins and antioxidants, veggies can help promote weight
management when eaten in place of higher calorie foods, and overall help keep you feeling your best!
ES OO Dec 17
Sun
2:278
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