consumers’ options for health care

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How can I Explain how consumers’ options for health care are changing? Considering if it will have an impact on the use of the Insurance company launching a new medical product for the health insurance exchange.

And How can I Explain how I will ensure the Insurance company launches a new medical product for the health insurance exchange healthcare company or product will be relevant and engaging to the consumer over time? Consider how advances in technology and medicine may influence the use of the company or product over time.

 

 

 

 

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