Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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The copyright owner has the right to allow someone else to use their song and is often asked to grant a license for various kinds of uses. It can be very difficult to figure out which license(s) to grant, as requests often require several kinds of licenses. Learning to think through answers to questions regarding the song usage is a practiced skill, and often a valuable tool in making sure all appropriate licenses are being utilized and revenues are earned.
Each request for usage presents a unique scenario for the license administrator to process. In this discussion, you will gain some practical experience in such a scenario and explain how you determined the licenses necessary to fulfill the licensee’s request and comply with copyright law.
- Read the Licensing Request Example 1 below.
- You will then ascertain the license(s) you believe the administrator should grant.
- In your initial thread, explain in your thought process for each license you believe should be granted and why you believe certain licenses are not required.
LICENSING REQUEST EXAMPLE 1
Note: Information in this license is fictional and used for educational purposes only
GREETINGS -
My name is Greta Smisson. I am a recording artist, and I would like to use the song, “Graves into
Gardens” on my new album project and am requesting permission.
I am not sure what kinds of licenses I need for this, but aside from making a few CDs to sell
when I lead worship in other churches, I want to put it on Spotify and Pandora and do a music
video for my YouTube channel.
I’ll probably want to post it on my Instagram and Tik Tok accounts, too.
Thinking of that, I lead worship at my church and want to sing my version of this with my
worship team as well.
I know that’s a lot of places, but I want to put it everywhere! Thanks in advance for sending me
the licenses! It’s a great song and I am excited to record it!
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