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XYZ is a detergent company that operates in Senegal. It is thinking of expanding its operations to Lebanon. After conducting an external analysis, Lebanon is found to be flooded with detergent companies and the industry growth rate is near zero. In order to tackle this situation, XYZ decides to sell higher concentration detergents than what's available in the market. Which strategy is XYZ using? * O Vertical backward integration O Process innovation O Product refinement Niche strategy

XYZ is a detergent company that operates in Senegal. It is thinking of expanding its operations to Lebanon. After conducting an external analysis, Lebanon is found to be flooded with detergent companies and the industry growth rate is near zero. In order to tackle this situation, XYZ decides to sell higher concentration detergents than what's available in the market. Which strategy is XYZ using? * O Vertical backward integration O Process innovation O Product refinement Niche strategy

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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XYZ is a detergent company that operates in Senegal. It is thinking of expanding its operations to Lebanon. After conducting an external analysis, Lebanon is found to be flooded with detergent companies and the industry growth rate is near zero. In order to tackle this situation, XYZ decides to sell higher concentration detergents than what's available in the market. Which strategy is XYZ using? * Vertical backward integration Process innovation Product refinement Niche strategy
Transcribed Image Text:XYZ is a detergent company that operates in Senegal. It is thinking of expanding its operations to Lebanon. After conducting an external analysis, Lebanon is found to be flooded with detergent companies and the industry growth rate is near zero. In order to tackle this situation, XYZ decides to sell higher concentration detergents than what's available in the market. Which strategy is XYZ using? * Vertical backward integration Process innovation Product refinement Niche strategy
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