XYZ is a detergent company thatoperates in Senegal. It is thinking ofexpanding its operations to Lebanon.After conducting an external analysis,Lebanon is found to be flooded withdetergent companies and theindustry growth rate is near zero. Inorder to tackle this situation, XYZdecides to sell higher concentrationdetergents than what's available inthe market. Which strategy is XYZusing? *Vertical backward integrationProcess innovationProduct refinementNiche strategy

XYZ Detergents wants to expand its operations and therefore wants the existing product to become…

Answered: XYZ is a detergent company that…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Hugo Boss is most likely to follow a(n) ________ competitive strategy. cost focus overall cost leadership differentiation focus differentiation
based on the quote “we support our core brands ,backed by consumer and shopper research that provides comprehensive insight into our chosen categories and markets”and your understanding of market research, explain how Tiger Brands will benefit from market research.
Through a competitive analysis answer the following questions:• What information can be learned about how Nordstrom operates?• How can Kohl’s gain insights into the high value that Nordstrom places on thecustomer?• Why does the consumer gravitate to Nordstrom over Kohl’s for the upscalepurchases?
Synonymous with premium coffee, Starbucks is one of the most admired companies in the world. Over its 30+ years in business, the firm has earned top marks for quality, service, management, innovation, and more. Starbucks was the brainchild of Howard Schultz, who conceived of a chain of Italian-style espresso bars. He served as the firm’s CEO from 1987 to 2000 and again from 2008 to 2017 before turning the position over to Kevin Johnson. Supporting Starbucks’ explosive growth and rise to a top international brand is a business model that works as well today as it always has. Starbucks’ mission is to deliver premium quality coffee, other beverages, and prepared foods to a young, relatively wealthy, primarily urban demographic who view the firm’s coffee and other products as an affordable luxury. The firm’s products are delivered mostly in inviting, contemporary locations that provide a “third place” (aside from home and work) for customers to relax in, and also through partnerships, such…
Go online and search for “strategic alliance,” and identify three recently formed alliances. For each alliance, identify whether the companies’ other products are generally competitors or complementary products. What are the goals of the alliance? What brought them together? Discuss whether you think a strategic alliance is an effective way for these organizations to meet their goals.
Synonymous with premium coffee, Starbucks is one of the most admired companies in the world. Over its 30+ years in business, the firm has earned top marks for quality, service, management, innovation, and more. Starbucks was the brainchild of Howard Schultz, who conceived of a chain of Italian-style espresso bars. He served as the firm’s CEO from 1987 to 2000 and again from 2008 to 2017 before turning the position over to Kevin Johnson. Supporting Starbucks’ explosive growth and rise to a top international brand is a business model that works as well today as it always has. Starbucks’ mission is to deliver premium quality coffee, other beverages, and prepared foods to a young, relatively wealthy, primarily urban demographic who view the firm’s coffee and other products as an affordable luxury. The firm’s products are delivered mostly in inviting, contemporary locations that provide a “third place” (aside from home and work) for customers to relax in, and also through partnerships, such…
Using the Key Success Factors of innovative product design, Product line breadth, Brand awareness/reputation, Distribution capabilties, celebrity endorsers, and gegraphic market coverage, complete a Competitive Strength Assessment using Under Armour and Nike. Conclusions from your completed Competitive Strength Assessment:
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GrabCar had been launched in July 2014 but had not gained any traction. The Grab team was also hesitant to market it much as they were concerned about the potential ire of the taxi drivers. The internal debates carried on—and by the time Grab decided to commit to developing GrabCar (whatthe business would call its second ‘vertical’ or business line after taxis), it had lost about a year to Uber growing its presence in the region. Gill evaluated, “Can you imagine, if we had gone all-in early on, we probably wouldn’t have to fight this war with Uber.” A year later in 2015, Grab set up a separate team to manage GrabCar, a new dedicated team whose sole mission was to grow the vertical. The product and engineering team, which was centralised, started prioritising features in the app that would be beneficial for GrabCar users. One of the key new features of GrabCar was job assignment for drivers. Taxis followed a bidding system that mirrored that of the radio call centres. The jobs were…
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How Air Asia Creating the Value for their customers?

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