Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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How Air Asia Creating the Value for their customers?
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Step 1
Air Asia follows a set of strategies to enhance its overall customers experience and quality level of the services these strategies are explained below in the following points:-
1) Automation in customers servicing : Air Asia provide several services to its customers by providing automation in its customers servicing. The customers can book tickets online from their comfort zones, online check-ins facilities, online lounge booking benefits, download the departure and arrival schedule of flights through website etc which helps in value creation.
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